What is a landing page ? It’s the page your website visitor arrived at after clicking a link. The link could be on any page on your website or pay per click advertising or banner ads or keyword search.

The goal of landing page is to cause your visitors to take definite action. You don’t want your visitors to leave until you get them to do what you want them to do. To click on the buy button, to sign up for an affiliate program, to download a free ebook or software, to sign up for a course, or to subscribe to your free newsletter.

The landing page is a direct marketing copy. Your visitors landed here through a link on your webpage, an ad, a keyword search, pay per click advertising, banner ads, and now you want to convert them.

Here are some tips to design a good landing page…

• Content Relevance
• Be Concise
• Get straight to the point
• Focus
• Be Factual
• Clear Call to Action
• Readable Text
• Navigation Links
• Graphics and Images